The role of public relations in an integrated marketing campaign.

  Discuss the role of public relations in an integrated marketing campaign.  Discuss the role of public relations in this integrated marketing campaign. In this scenario, did public relations and marketing work collaboratively to relay a cohesive message? How so?  What strategies or tactics were used to do this successfully?  Discuss the relationship between public relations and marketing.  What key performance indicators (KPIs) do you think you would be looking for in this scenario?  Is there anything you would change in order to create an even stronger, more cohesive message? Explain.