The Role of Social Media in Marketing

In preparation for this discussion, review the following resources: Understand the Role of Social Media in Marketing The Developing Role of Social Media in the Modern Business World Seth Godin: How to Get Your Ideas to Spread Video Discuss how you see social media playing a role in marketing in the fashion industry. Illustrate one example of how you are influenced by social media. How has this played a role in how you consume products and which ones you decide to consume? What are the key benefits of a marketing strategy utilizing social media? Elaborate on some of the key points you feel are made in the articles and the TED Talk video.