The safe disposal of nuclear waste has been the topic of continuing public debate and an ongoing issue for marketers who work for nuclear power companies. This material is currently stored at 126 sites around the nation. The U.S. Department of Energy must apply for and obtain a license. Supporters of such sites argue that they are important to building America’s nuclear power capacity, while critics question their safety and usefulness.
As a marketer, how would you approach this issue?
How does the socio-cultural environment influence marketing this subject?
Do you see any ethical issues conflicting with your role as the marketer working for the nuclear power companies?
out most benefits and requirements of a sport, should it not be allowed to be considered a sport? There has been an ongoing debate on the negative effects of those who suffer injuries from cheerleading. Cheerleading injuries are becoming more and more common, and it is largely due to the fact that cheerleaders have to raise the stakes in order to beat out the competition. 96% of concussions are stunt related and 60% of total injuries are also stunting related Overall, cheerleading also accounts for 65% of all female sports injuries. However, adding cheerleading to the National Collegiate Athletic Association’s (NCAA’s) list of recognized sports could improve cheerleaders’ safety. It would maintain up-to-standard regulation for coaches and cheerleading squads, and bring more attention to these concerning injury statistics. Bearing in mind, the technicalities and skills required for sports, injuries are prone to occur. Another repetitive issue within cheerleading that has discouraged participants has been bullying. This creates major trust issues, not just within friendships in the team but while actually performing routines as well, as they may not trust their bases to catch them because they may intend on trying to hurt their flyer. The intimidation and/or harassment can have severe mental and occasionally even physical repercussions. Bullying is not the only concern for most parents and students who want to participate though. Cheerleading like a lot of other sport extorts a lot of expenses from routine equipment to costumes. According to a national average being part of a high school cheer team, it would cost anywhere between $915.00- $1,115.00. For a lot of students, financially keeping up with the constant upgrades and changes can get difficult. Cheerleading is an underlying activity that requires a lot more skills and abilities than most sports. Most football games are known to last over an hour and a half long, where cheerleaders are known to be active throughout (including half-times). The requirements of athleticism, strength, flexibility and coordination, promote muscle flexibility. This essentially, improving healthy muscle development which improves the heart rate, therefore decreases aches and pains and the more flexible a person is, the less the likelihood for injury for the individual. While routines are generally a few minutes long, the stamina and endurance required to consistently rehearse while doing stunts, dances and tumbles becomes an effective cardio exercise and depicts an advanced level of physical competency which requires an overall stronger cardiovascular health. Cheerleading reduces the risks of strokes and health while the lower blood pressure improves stamina. College-level training also adds strength training as an added component of practice. However, competing and practising regularly while supporting a large based social group usually deters students and parents towards the activity, as it would be too time-consuming and distracting from their education. However, According to NCA statistics “82% of cheerleaders maintain a grade point average of that equivalent to a B or higher.” Consistently obtaining good grades while being involved with several in school activities has actually seen to be beneficial, as participation offers them and opens them up to many exciting>GET ANSWER