Your supervisor is back from vacation. Now, the company’s board of directors would like to learn more about the Sarbanes-Oxley Act. Your supervisor would normally handle educating the board about such laws, but they want to give you experience making presentations to the board of directors. Thus, you have been tasked to create a PowerPoint presentation summarizing the overall fiduciary responsibility every corporation has and relating those responsibilities to your specific project of your choosing. Be succinct and clear as to how Sarbanes-Oxley could affect your project from many perspectives, including time deadlines, performance expectations, contracts in place, and any other factors you deem important. You have identified the effect and potential impact of SOX on your project; now define specific mitigation steps you are recommending to minimize the impact of SOX. Be sure to explain in a clear manner what can go wrong if SOX is not complied with during the project process. It is very important that the audience understands the seriousness of non-compliance to SOX and how you recommend compliance be followed. The SOX focuses on fiduciary responsibility and as the project manager; you have the responsibility to ensure the stakeholders that the project is completed on time and within budget. Length: 10-12 PowerPoint slides, not including title and reference pages Your presentation must include notes that contain 200-350 words per slide. References: Include a minimum of 5 scholarly resources. The completed assignment should address all of the assignment requirements, exhibit evidence of concept knowledge, and demonstrate thoughtful consideration of the content presented in the course. The writing should integrate scholarly resources, reflect academic expectations and current APA standards, and adhere to Northcentral University’s Academic Integrity Policy.
Thirdly, the characters involved are a key feature to any story. “In order to get personally involved with a story, we, as readers or listeners, must be able to identify with the characters” (Fog, 2004:41). The use of characters helps to create the emotional connection to the consumer as spoken about previously. The way it does this is because as a consumer, we may be able to see part of our self in one of the characters. This makes a relation between the consumer and the character. The reason for this is because if we can identify with the characters, we can fully embrace and understand the story. The last point is the plot is something that is divided into three parts, the beginning, middle and end. At the very beginning of the story, the scene is set and “the progression of change creates conflict and sets the parameters for the rest of the story. The conflict escalates but is finally resolved, marking the end of the story” (Fog, 2004:44). The reason the plot and flow of the story is so important, is because “it is vital to the consumer’s experience” (Fog, 2004:44). The plot is something that can be developed over time to create a more immersive experience, or can be done cleverly in 30 second advertisements to catch the consumers attention. Now the four ‘checkpoints’ have been outlined and explained, it’s time to work out how brands apply this to their marketing and advertisement strategies. Once it is understood how these brands apply storytelling, it will become visible how they can “create identification, engagement and relevance” (Fog, 2004:164) with their consumers. Brands use storytelling as a sales promotion tool, and “More and more companies are looking to create a story universe surrounding their products and services. In doing so, their story becomes the driving force behind their brand values” (Fog, 2004:164). When companies can tell an immersive story through their marketing and advertisements over a long period, Klaus Fog refers to brands being able to create a “story universe surrounding their products and services” (Fog, 2004:164). The fact that Fog identifies the stories that brands tell as a fictional universe, allows the consumer to get fully immersed in the story. This is where the story becomes “the driving force behind their brand values” (Fog, 2004:164). By creating this other ‘universe’ revolved completely around the brand, they can strengthen their image, and make an even stronger emotional connection to the consumer, which separates them from other brands. Storytelling can be applied to many different marketing techniques, including adver>GET ANSWER