The Soft Blink Industry

Write a memo to Warren Buffet — the billionaire investor and Chairman of Berkshire Hathaway —and make a recommendation should increase or decrease his investment in Coca Cola (Berkshire Hathaway currently holds a little under 10% of Coca Co the memo please conduct a short industry analysis of the soft drink industry using the 5-Forces Framework. Based on this a evaluation of how profitable (relative to other industries) you think the soft drink industry will be in the medium term (say the
Potential References:
[0] https://en.wikipedia.org/wiki/Porter%27s_five_forcesanalysis [1] https://en.wikipedia.org/wiki/The_Coca-Cola_Company [2] https://en.wikipedia.org/wiki/Pepsi [3] http://www.cnn.com/2015/03/27/health/stop-drinking-soda/ [4] http://www.adbrands.net/sectors/sectorsoftdrinks.htm [5] https://en.wikipedia.org/wiki/Listofsoft_drink_producers [6] http://www.investopedia.com/articles/markets/081315/look-cocacolas-advertisingexpenses.asp [7] http://www.businessinsidercom/pepsi-challenge-business-insider-2013-5 [8] http://abcnews.go.com/Business/pepsi-challenge-retums-bubblytwisttstorrid=29552172 [9] http://www.slate.com/articles/business/rivalries/2013/08/pepsi_paradox_why_people_prefer_cokeeven_though_pepsi_wins [10] http://www.ibisworld.com/industry/global/global-soft-drink-bottled-watermanufacturing.html _ .

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