The use of a new technology can bring new life to a mature industry such as the plastics industry. Logistics, supply-chain, and scheduling software have enabled large productivity increases in several mature manufacturing industries. Examples of such software firms are Cleo, Cin7, 3PL Warehouse Manager, and kintone. Select one of these firms and describe an actual application for operations productivity improvement.When Google initially expanded search services into China, there was surprise over Google’s decision to censor some content to comply with requests by the Chinese government. Why did some view this as “evil”? How did Google view the concern? What other challenges face companies that expand into international markets?

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