Research on the viability of the sport of cricket. Cricket is the third most played sport in the world after soccer, and basketball (Roy, 2017). This will be on the Indian Premier League (IPL) as India’s 1.5 billion citizens follow the IPL more than any other league.

Discuss items such as

Cricket, Indian Television and the Indian Cricket League
Marketing and Promotion,
The Founding of the IPL (Indian Premier League) and the IPL Business Model
Financing and the Estimated IPL franchise profit/loss
Leveraging assets, liabilities, growth accelerators, and grow inhibitors
and finally include your Recommendation and Evaluation of the IPL.

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