The video “Ritson vs. Sodal Media”

Consider the video “Ritson vs. Social Media”. URL to copy and paste in your browser: v=S2NUayn2vP0 (34:27). Do you agree with Ritson’s arguments? Based on what you learned in Consumer Behavior, please do the following. 1) Provide a summary of what this talk (1/2 PAGE) 2) Do you agree with his arguments? In which way he is right and wrong? Make sure you refer to at least 4 different and relevant concepts from Consumer Behavior (make sure you explain and underline the concepts).






Sample Solution