Practice exercise building case analysis skills
Complete a Case Analysis to analyze a companies Strengths, Weaknesses, Opportunities, and Threats
Read Case 22: The Walt Disney Company: Its Diversification Strategy in 2014 (pages C119 – C134).
Complete a short Written Case Analysis (3-5 pages, not including a title page and references page).
Choose a model from chapter 3 to perform an external analysis.
Choose one of the techniques from chapter 4 to perform an internal analysis.
Present your findings as a SWOT report including components of Strengths, Weaknesses, Opportunities, and Threats.
Propose an action plan and set of recommendations addressing the issues you have identified.
risis of 1999, Marks & Spencer has remarkably amended its strategies in terms of products, customers, price and marketing strategy. As a result of e-commerce revolution Marks & Spencer amended its strategy and started e-commerce which ultimately changed its marketing strategy. A large number of the same product in the market caused the Marks & Spencer to adopt a differentiation way such as own brand products and Premium brand appearance. Since there are so many products out there in the market that is decreasing the sell of Marks & Spencer, due to the threat of the substitute product Marks & Spencer has reviewed its prices of the product in order to create competitive advantage. Explain how your organization has responded to change in its environment and consider whether this response has effective The change in the product price from Marks & Spencer creates a competitive advantage fro it and it is much effective for the organization. The enhancement in the place of its firm can also be beneficial in the way that it is in the access of as many people as targeted. All these response to the environment from Marks & Spencer could provide it some space to restore its position in the market. List what you would consider to be the major functional area in generally and discuss the three major functional areas of organization of choice and why this is so. Every business have work within certain functional areas, among them there are few general major functions performed in all businesses including finance and accounts, production and operations, administration and IT support, human resource, marketing and sales, customer services, and research and development. The major functional areas of Marks & Spencer are sales and marketing, human resource and administration and IT support. They are the major functional areas of the organization because Marks & Spencer is a retailer of goods, its business growth very much depends on the sales and marketing, human resource (the people and the staff serve the organization can make difference in the growth of the organization) and administration and IT support make the business process smooth and successful. Since the competition is so tough in the market, Marks & Spencer must improve their major functional areas. How have the three major functional areas in organization been developed to provide it with a competitive advantage? Efficient and good sales and marketing strategy can play an important role to develop a competitive advantage for the organization. Decrease in the price by change in the marketing strategy increases the competitive advantage for the organization. Human resource is such a function that works as a back bone for an organization, skilled and trained human resource of the Marks & Spencer can provide a competitive advantage through inputting the best to serve the organization. Administration and IT support has come out as one of the vital function of the organization since organization has initiated e-commerce, it can efficiently perform as support to e-commerce to give competitive adv>GET ANSWER