Start by reading Contagious, Chapter 1 “Social Currency” (pgs. 29-60). I won’t ask you to admit it in the course discussion board, but do answer this question
yourself – which of the techniques described in the chapter have appealed to you before? Is Berger correct – does social currency explain why things go viral?
Read Erich Jaochimsthaler’s 2017 article in Adweek titled “The Power of Social Currency.”
Read Pressgrove, Weberling McKeever & Mo Jang’s (2017) piece “What is contagious: Exploring why content goes viral on Twitter: A case study of the ALS Ice
Bucket Challenge,” from the International Journal of Nonprofit & Voluntary Sector Marketing (attached as a PDF at the top of this section). This research
article is a fascinating application of Berger’s STEPPS to the ALS case. How many of you remember this event? Did you participate? Which one of Berger’s
reasons explains your participation? How does the research line up with your thinking?
Longfellow, Long Fame The artist may not be discussing himself, yet Henry Wadsworth Long Fellow has absolutely gotten one of "extraordinary men". At last it will move "common war". In his celebrated sonnet "The Psalms of Life" he says "The lives of the incredible individuals advise us that we can make our carries on with respectable ...". One of the well known artists has been appreciated by such individuals. As Charles Dickens and Walt Whitman. Henry Wadsworth Longfellow utilized a ductic hexameter (which is masterminded in progression to six Daktil) on the long and first line of his sonnet "Evangelin". "This is the crude man of the woods" Pine and Tuga (Long Fellow is likewise a case of the last Daktil with syllable brevity and the other is Catatrexis) "Five Ducklings play Beyond the head of a mountain ", it is as a conspicuous difference to the inner rhyme where words in a line rhyme with another word toward the stopping point or somewhere else in the sonnet. As frequently utilized in Shelly's "mists", "I am a young lady on the earth and water ... /I will walk the pores on the ocean and the coast. At the point when the principal sound is rehashed," The boat is embarrassed about the coast ), Sometimes called rhyme or first rhyme As of late, I have perused some Henry Wadsworth Longfellow (1807-1882). Long Fellow is a verse artist who attempted his hand in a free sonnet. I composed the long individual in detail. I concede that I can not turn myself "Evangeline" and "The Song of Hiawatha". I comprehend that this chic verse was composed and acknowledged before the consistent development of radio, TV, Sony Walkman and the Internet. I might want to find out about the verse of the nineteenth century for about 60 minutes. Hiawatha's tune is one of only a handful hardly any long verse of Long Fellows. Longfellow broke portion of the ladies in Ojibwe with the eyes of Henry Law Schoolcraft (1793 - 1864), ethnologist, traveler, and Indian operator. Long Fellow debilitates the character's gallant status by communicating it as "puerile and juvenile" instead of a widespread individual, joining legends and history. Now and again he may appear to be unique from human needs normally, at times as compassion (Wagenknecht, pp. 102 and 96).>GET ANSWER