Joey is suing Brandon Corporation for negligence because its delivery truck hit him while he was crossing
the street. List in bullet form and explain the five elements that Joey must prove to establish liability and
win his case. Note, go beyond the introductory part of the section on negligence. I want to know that you
understand each element. Also, make sure you get the important terms into your answer.
Question #2
Your boss heard that a competitor is aggressively using data mining in its marketing. She doesn’t know
much about it, so she calls you into her office one day and asks you to prepare a three bullet point memo
explaining to her (1) what is data mining; (2) how marketers collect data and use data mining; and (3) what
ethical issues are raised because of its use. What do you write? Note that I am looking for an IT answer; I
am looking for a legal and marketing one.
Your boss wants to know what the consumer protection laws impact email and the internet. What three
areas would you discuss with him (according to the text)? Explain the legal requirements in each of these
areas?
Sample Solution
