- Is the US situation in international tourism improving or declining in terms of numbers of international visitors and relative market share? What are some of the reasons for the increase or decline?
- Who is responsible for marketing the US to tourism markets and what are some of the major problems that this agency faces with marketing the US?
- Which markets would you consider to be the most attractive to the US and how may you target these markets?
- How can government policies increase or decrease tourism (include some specific examples)?
- Provide an example of an effective tourism promotion campaign targeting international tourists (this could be described or give a link to the campaign).
Sample Solution
