Considering the material from the reading and the videos, please respond to the following:
How did Toyota use segmentation and new targeting strategy to improve a product? Describe two other companies who have successfully used a similar strategy.
The population of Americans over 50 years of age will swell to 115 million in the next 25 years. What marketing opportunities may be derived from this information?
By 2050, Hispanics are projected to be the largest demographic segment in the U.S. If this is true, will this change the segmentation in the grocery industry, the fast-food industry, or the casual dining industry? How so?
How does McDonald’s segment the market? Are they using an undifferentiated targeting strategy, a concentrated targeting strategy, or a differentiated targeting strategy?
List and describe at least two successful companies who use segmentation in their marketing strategy
post should be 300 words
Extra credit
Provide an example of planned product obsolescence and perceived obsolescence. Would you consider these marketing strategies ethical? Why or why not? Share an example where you purchased something new based on either type of obsolescence. Were you happy with the new product or did you have buyer’s remorse?
Sample Solution
