How would you define Trader Joe’s business-level strategy? What are some of the trade-offs that allow Trader Joe’s to achieve competitive advantage? Analyze how Trader Joe’s is managing customers’ willingness to pay while containing cost compared to its competitors.
Youth fashion is mostly influenced from the changing tastes and companionships of the generation where the spread of cultural ideas are usually conveyed through the supreme medium of advanced media and technology in this 21st century. In this way, teenagers all over the world connect through this channel of communication and are never left feeling isolated. Teenagers get their inspiration from fashion role models who are usually famous icons from the music and fashion worlds. These artists and bands usually are the popular trend setters making teenagers eventually follow the band-wagon. High-status consumers like celebrities, fashion houses and their related fashion designers seem to play some role in controlling directions of fashion. When high cultural status people being to sport a new/ different type of clothing, a fashion trend would start, urging teenagers who look up to these high class people with to imitate the similar style. Reflecting on Figure 1, other factors responsible for the change can be a person’s personality, culture or weather. Different countries and societies offer a variety of different fashions in clothes. There are some who tend to carry their cultural belief in clothing to different societies. People living within these societies can also find this difference in dressing appealing allowing them to eventually adopt it. A common example is that of the Indian women apparel that is usually in fashion among all age groups in different societies. “Socially-constructed aesthetic rules regarding dress influence the social power we feel and attribute to others. Lack of social power is associated with appearances, which do not conform to the rules, whether they are for main-stream ideas regarding co-ordinated clothing or youthful thin bodies. Some groups and individuals have assumed power by effectively resisting these imposed aesthetic rules, while others have yet to do so.” (Kim K.P. Johnson and Sharron J.Lennon (1999) Appearance and power. Oxford. New York. P5)>GET ANSWER