Identify one luxury marketing trend within the sector that has been assigned to you. Focus on the strategies of one or more brands, corporations or designers. Consult the course schedule to find out when you will be presenting. presentation about any luxury travel/ hospitality
1. What is the luxury marketing trend that you’re focusing on?
2. Why do luxury brands, corporations or designers seem to be interested in this trend?
3. How does this trend highlight at least one topic from the course readings or in class
discussions to date?
4. Based upon your research, what recommendations would you make to a luxury marketer
seeking to jump on board with this trend? Why are you making these recommendations?