Responding to trends and the opinions of the public or government pressure, companies and entire sectors of Industry are under increasing pressure to improve their brand image and perception among consumers. This often involves challenging the view among many that companies engage in unethical, unfair, illegal or environmentally damaging practices around the world.
QUESTION:
Select ONE Company OR sector of business, and argue either:
- That they have successfully improved their business practices to be more ethical.
OR
- That, despite marketing attempting or succeeding in improving their image, they have continued to behave in an unethical manner.