Triple Bottom Line (TBL)

              Triple Bottom Line (TBL) and answer the questions. What is the Triple Bottom Line? In 1994, a British man named John Elkington coined the phrase “triple bottom line” (TBL) as a memorable way of encouraging business leaders to pay more attention to the impact of their operations on people and the planet. The triple bottom line is a business concept that posits firms should commit to measuring their social and environmental impact—in addition to their financial performance—rather than solely focusing on generating profit, or the standard “bottom line.” It can be broken down into “three Ps”: profit, people, and the planet.