Using the same business start-up that you introduced in Unit IV, select two types of digital marketing that you would use for your new business. Create a digital metrics dashboard for each by following the steps below.
Identify two types of digital marketing you would use with your new start-up business.
Design a digital metrics dashboard for each of the two types of digital marketing that would matter to the market researcher. As a new start-up, make sure you address customer acquisition and retention. Each dashboard should include a minimum of five metrics.
Why did you select these digital metrics for your organization?
How would these digital metrics provide the marketer with a better understanding of the customer and retaining that customer?
