United Breaks Guitars

Write an analysis of the United Breaks Guitars case. Your analysis should include at minimum:

Brief introduction to the situation.
Highlights of the case, the aftermath, the resolution, impact on United.
Provide a conclusion that addresses whether the social media effort was successful and how so.
Your analysis should also address the following:

Was the social media effort successful? Why or why not?
How was the case used in corporations and academia?
How was Dave Carroll’s transition from a singer to an inspirational speaker a result of social media activity?

Sample Solution