Up-selling and cross-selling


Research a particularly good journal article (one containing novel empirical data) that provides insights on some aspect of one of the two subjects, up-selling and cross-selling, and how these have led to increased selling success. Compose an essay in which you (a) explain the gist of the article, (b) provide an example, and (c) serve your peers by sharing chief “takeaways” from your work. (d) Share the article with your peers by attaching it (not just copying a link) to your initial posting.

Sample Solution