The following exercise allows you to practice collaboration skills while learning about strategic marketing planning.
Complete the case study exercise, Communicating Value. A transcript of this interactive exercise is also available.
Consider what you learned in the experience and respond to the following in a minimum of 175 words:
Based on what you learned, how would you facilitate cross-team collaboration between the marketing management function and R&D teams at Lenovo?
How would you communicate about new features to customers?
How would you measure the success of the team?
And yet, by heaven, I think my love as rare; As any she belied with false compare… Shakespeare’s sonnet 130 was firstly published in 1609 and while many consider his 154 known sonnets to be written in a sequence, Barber claims that these were “not, in fact, such a production, indeed not one production at all” (Barber 651). While most of his sonnets were addressed to a young man, sonnets 127-154 describe a “dark-complexioned married woman of loose moral” (Barber 650), known by scholars as the Dark Lady. In many works, the depiction of his dark mistress is actively discussed and opposing opinions on who this lady might be, are being debated not only in academic discourses but also by laypeople on the internet. Shakespeare was born and raised in the early modern period, a tempest-tossed time in which the church of England separated from the Catholic church and was citizen to a Tudor dynasty. He is considered an Elizabethan writer. In this essay, I want to underline my assumption that the Shakespearean sonnet 130 satirically mocks the overidealizing imagery of the 17th century Blazon, while rigorously following the conventions of the English sonnet. Firstly, the prevailing sonnet types of the Shakespearean period (1564-1616) must be briefly introduced. A sonnet in general consists of 14 lines determined by a distinctive rhyming pattern. While the origin of the sonnet is not quite clear, Holton, indicates that the form “was established at the court of Frederick II. in the 1230s” (Holton 374), however, it was Petrarch who used a slightly altered form to such an extent that the Italian sonnet also goes by the term of the Petrarchan sonnet. It consisted of a closed octave rhyming abbaabba and was followed by a cddece sestet. Holton further claims that “Sir Thomas Wyatt and Henry Howard, Earl of Surrey wrote the first sonnets in English” (374). While “Wyatt’s sonnet contains an abbaabba octave, but introduce a final couplet into the sestet” Surrey “developed a sonnet-form made up of three cross-rhymed quatrains followed by a couplet, the form which came to be known as the En>GET ANSWER