The Market Research Toolbox, Ch. 11, The Market Research Toolbox, Ch. 14, and 15-minute Oil Change Data Set Scenario: An oil change company is looking for ways to increase customer flow and revenue for the business. The company leaders have hired you to the company’s market research consultant. Using raw data, determine two descriptive statistics regarding the oil change company that can be used to attract customers. Write a 525 word paper in which you: Explain the descriptive statistics determined and their direct use in attracting customers. Analyze additional information needed to develop a better marketing strategy. Assess how you would collect this additional information.
Thorson and Powell, (1991) contend individual comical inclination is multidimensional and that people have an individual cleverness hold that they approach as differing circumstances request. Hypothetically, comical inclination contains no less than six components: Recognition of oneself to be a silly individual; energy about humor itself; the affirmation of other individuals' diversion; giggling; viewpoint and adapting. As to mentalities towards silliness utilization, older individuals have frequently exploited diversion's advantages to adapt to unpleasant circumstances regardless of various deterrents. A standout amongst the most famous approaches to gauge conclusions, recognitions and practices is utilizing a Likert-type group (named after the maker and humanist, Rensis Likert, 1932) that offers a wide scope of answer alternatives. The estimation of silliness utilizing self-report polls has for the most part been limited to scales where comical inclination is considered as a one of a kind build. In these scales members assess themselves on either generally sense or utilization of funniness (for example the Situational Humor Response Questionnaire, (1984); and Martin and Lefcourt, (1983) Coping Humor Scale, or diverse amusingness practices, for example, humor creation and silliness thankfulness (for example the Multidimensional Sense of Humor Scale of Thorson and Powell, 1993). In a 1996 Thorson and Powell Multidimensional Sense of Humor Scale (MSHS) led with 301 guys and 311 females, ages 17-92, energy about silliness and adapting humor contrasted for more established grown-ups and stayed uniform with more youthful respondents. In a comparative female/male review running in age from 18-52, guys scored a lot higher on funniness innovativeness and social employments of amusingness, while females scored higher on adapting humor. Research directed by Thorson and Powell (1993) states the matured and those closest passing apprehension humor the least. Maybe humor is among the more versatile component the best more seasoned individuals have figured out how to use as an asset to draw after amid upsetting circumstances. George Valliant (2004) in his book "Living admirably" portrays humor as the most develop and the most rich of the barrier instrument. Cleverness may expand energy about additions just as furnish methods for adapting to misfortunes and other pessimistic conditions that empower an individual to age well (Vaillant, 1977). Theoretically, in view of those outcomes it would show up employments of cleverness increment after some time and the develop identity turns out to be progressively differing through an amazing span. Comical inclination might be seen by some as no less not the same as whatever other capacities that become increasingly assorted in late life. Age, culture and sex contrasts can essentially impact>GET ANSWER