A study of independent day spas in Phoenix, Arizona
The multiple and specific concepts (qualitative) that provide the foundation for the problem being studied. This section should describe in detail the concepts and/or theories from the literature that help to explain and predict phenomena and show how the study will be related to existing knowledge. The conceptual framework illustrates which concepts/theory (s) ideas from the literature provide the foundation for the research being conducted. Describe in detail the selected concepts/theory (s), how it relates to the study, how it addresses the research question(s) and sub-questions. Describe the potential themes and perceptions you expect to find and how they are inter-related. Prepare a diagram (model) that shows the relationships between the concepts and theories. The themes and perceptions might need to be updated following data collection and analysis to reflect the findings of the study.

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