UX Design that do NOT comply with or not fully follow law(s) of UX
Compliant UX Design Examples
1. Google Search
Google's search engine is a prime example of excellent UX design. It's intuitive, efficient, and highly adaptable. The minimalist interface, clear search bar, and quick results align with the principles of simplicity and efficiency.
2. Apple's iOS
Apple's iOS operating system is renowned for its user-friendly design. The consistent design language, intuitive gestures, and seamless integration of features adhere to the principles of consistency, clarity, and efficiency.
Psychology Principles in Product Design
1. The Principle of Reciprocity
Many e-commerce websites utilize the principle of reciprocity by offering small gifts or discounts to encourage future purchases. This taps into the human tendency to feel obligated to reciprocate.
2. The Scarcity Principle
Limited-time offers and scarcity marketing techniques are often used to create a sense of urgency and encourage immediate action. This leverages the human tendency to value things that are scarce or exclusive.
By understanding and applying these principles, designers can create more engaging, intuitive, and user-friendly products and services.
Non-Compliant UX Design Examples
1. Complex Online Banking Interfaces
Many online banking platforms still feature cluttered and confusing interfaces. Users often struggle to find specific features, resulting in frustration and errors. This violates the principle of simplicity and efficiency.
2. Poorly Designed Mobile Apps
Some mobile apps, especially those from older companies, have inconsistent user interfaces across different platforms. This can lead to confusion and a negative user experience. This violates the principle of consistency.