War Eagle Golf Ltd.

Case Questions

1. In terms of production strategy, should Pearl stick with mass production or try something else? Explain.
2. Is WEGL’s make-to-stock assembly process well-suited to Thompson’s new strategy to make semi-customized golf clubs? What other assembly options could be considered?
3. What do you think of Thompson’s idea to outsource the manufacturing of the T2?
4. Develop a brief proposal for the production plan requested by Thompson. Discuss your recommended production strategy, assembly process, technology needs, and the benefits/drawbacks of your proposal.

Sample Solution