Provide a thoughtful 250+ total word response to the following questions (you will need to answer all parts of this question) by clicking REPLY below. Please
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Way Out Layout
Choose one of the store design layouts (pages 432-435) and give a brief summary of it, and an example of a retailer that currently uses it.
What 2 feature areas (pages 437-439) do you think are the most important for a typical retailer? Why?
Which of the atmospheric elements (pages 451-453) do you think is the most important for a retailer to focus? Why?
Millennials are said to still shop and make purchases (Links to an external site.) in physical stores, but the numbers are not as large as in previous years.
Using concepts from Chapter 16, describe a strategy you would suggest to a retailer to develop store designs with this younger and "harder-to-reach" shopper
in mind.
Sample Solution