Dimpflmeier is a well-known bakery with products sold in many grocery stores in Ontario. Their website can be found at https://www.dimpflmeierbakery.com/
The website was built several years ago and now seems disorganized and lacks a purpose. COVID-19 has had an impact on the way that consumers think and how they shop for food and Dimpflmeier wants to refresh the website to better reflect this reality.
Visitor Journey, Information Architecture, Wireframe
Using your website outline as a reference, develop a visitor journey map, an information architecture and wireframes for the Dimpflmeier Bakery website.
Think about your audiences and the primary objective for the website.
Visitor journey MUST:
Show entry point(s) into the website
SUCCINCTLY explain how you will guide the user to complete the main CTA of the website
SUCCINCTLY explain how the user will exit the website and promote future use by others
Journey MUST be presented on one slide/page
Information architecture (IA) MUST:
Show organization of website mapped against the objectives
Selecting NO FEWER than 10 pages of content, organize so that content is no more than two clicks from the home page
IA MUST be presented on one slide/page
Sample Solution