Every business should determine its own standards for success when evaluating the attractiveness of a market, since every industry has its unique circumstances. Criteria that influence Segment Attractiveness include: • Market Growth (Market Size, Growth Rate, Market Potential) • Competitive Intensity (Number of Companies, Ease of Entry, Substitutes) • Market Access (Customer Familiarity, Channel Access, Company Fit) While bench marking based on criteria is beneficial in capturing the qualitative aspects of a market situation, the profit potential must also be assessed for all segments deemed attractive based on their market attractiveness indexes. Segmentation Application • Provide a brief description of your chosen product/service. (This should be used throughout the class.) • Analyze customer needs for the target product • Discuss Segmentation Strategies based on two real competitors’ market position • Devise a niche marketing strategy that would be appropriate for your company’s product. Gap Analysis, Bench marking & Competitive Advantage • Implement a Gap Analysis of Two Competitors. Discuss how the findings would be used. • Develop Competitor and Competitive Bench marking.
Investigation contextual analysis: Vignette. In the process applying the six stage model of emergency intercession for this situation, the trooper sent back home without no kind of mental and social help from the military framework or his family. In this manner, there was no earlier evaluation before sending the officer back home, and no appraisal in understanding the issue itself (James and Gilliland, 2013). The procedure of arrangement while reintegrating an officer back home turns into a noteworthy issue in emotional wellness. As indicated by Doyle and Peterson (2005) officers that have been hazardous warzone when they are permitted to return home, and they are upbeat to return and see their families and companion, present issues troubles in modifying back to their locale condition. This veteran trooper which landed to the place where he grew up, and who was never gotten by his relatives in light of the fact that the military division in control neglected to tell his family and spouse. When he touched base to the place where he grew up and confronted the sentiment of disarray and forlornness by not having family or military help. Despite the fact that, scientists, for example, Demers (2011) recognize the battles that these warriors stand up to and create side effects of despondency, Post-Traumatic Stress Disorder, [PTSD] indications and even self-destructive contemplations when they are returning back home. Demer (2011) demonstrated that for various fighters, the reintegration procedure turns into a test which may incorporate an emergency of character and sentiments of distance. Albeit, one of the principal components in reaching the individual is simply the customer's name and presenting in a non-undermining way. The trooper gotten off guard single individual at his youngsters school. Along these lines, the prompt reaction was to seek wellbeing and figure out how to call the Police Department and in addition, the mother of the youngsters to give enough data keeping in mind the end goal to initially anchor the kids and, at that point endeavoring to reach the warrior and making him think he had authority over the circumstance. Regardless of whether this was a flitting circumstance of the emergency. Once the security of the youngsters was guaranteed, and also, whatever is left of the general population; there is a need to keep evaluating the likelihood of physical and mental threat to the fighter and additionally to other people. Wherefore, the evaluation and guaranteeing of security turns into a nonstop piece of the procedure of the emergency mediation (James and Gilliland, 2013). While keeping up an open correspondence with the warrior during the time spent emergency, support might be given enabling the officer to ventilate his feelings, yet additionally can be an instrumental and enlightening for the people on call (James and Gilliland, 2013). Hoge, Lesikar, Guevara, Lange, Brundage, Engel, Orman, and Messer (2002) clarified that they consider that the dangers variables of emotional well-being issues, for example, significant discouragement, substance misuse, PSTD among others, might be introduced after military clashes, sending stressors and presenting fighters to battle, and, may create a hindrance in social working alongside the capacity to work; in this manner, increment the utilization of medicinal services administrations. Demer (2011) likewise showed that these extra stressors can have a negative impact when military sending happen when fighters returns home and are not catch up legitimately. For the vast majority of these fighters, extra stressors, turn into a noteworthy troubles and notwithstanding upsetting background rather than an invited alleviation.>GET ANSWER