“What business are we in and where are we going?”

by | Oct 22, 2024 | business

 

 

Note how the PepsiCo mission statement answers the question “What business are we in and where are we going?” In addition, it focuses on the market(s) rather than the good or service it sells.

 

Our mission is to be the world’s premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.

 

Your task is to explain how your new product aligns with the company mission statement for the organization you chose.

 

Identify and analyze the organizational mission statement for the company for which you are writing a new product marketing plan.

 

Does the company’s mission statement focus on the market or markets that your new product/service is attempting to serve?

 

Is it broad enough to adequately describe the company’s focus and core values? Is it too broad? Does it encompass minute details?

 

Discuss the industry/market in which your company is doing business, who your target market is, and what the company’s long-term objectives are. Include data and research to support your analysis.

 

Sample solution

Dante Alighieri played a critical role in the literature world through his poem Divine Comedy that was written in the 14th century. The poem contains Inferno, Purgatorio, and Paradiso. The Inferno is a description of the nine circles of torment that are found on the earth. It depicts the realms of the people that have gone against the spiritual values and who, instead, have chosen bestial appetite, violence, or fraud and malice. The nine circles of hell are limbo, lust, gluttony, greed and wrath. Others are heresy, violence, fraud, and treachery. The purpose of this paper is to examine the Dante’s Inferno in the perspective of its portrayal of God’s image and the justification of hell. 

In this epic poem, God is portrayed as a super being guilty of multiple weaknesses including being egotistic, unjust, and hypocritical. Dante, in this poem, depicts God as being more human than divine by challenging God’s omnipotence. Additionally, the manner in which Dante describes Hell is in full contradiction to the morals of God as written in the Bible. When god arranges Hell to flatter Himself, He commits egotism, a sin that is common among human beings (Cheney, 2016). The weakness is depicted in Limbo and on the Gate of Hell where, for instance, God sends those who do not worship Him to Hell. This implies that failure to worship Him is a sin.


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God is also depicted as lacking justice in His actions thus removing the godly image. The injustice is portrayed by the manner in which the sodomites and opportunists are treated. The opportunists are subjected to banner chasing in their lives after death followed by being stung by insects and maggots. They are known to having done neither good nor bad during their lifetimes and, therefore, justice could have demanded that they be granted a neutral punishment having lived a neutral life. The sodomites are also punished unfairly by God when Brunetto Lattini is condemned to hell despite being a good leader (Babor, T. F., McGovern, T., & Robaina, K. (2017). While he commited sodomy, God chooses to ignore all the other good deeds that Brunetto did.

Finally, God is also portrayed as being hypocritical in His actions, a sin that further diminishes His godliness and makes Him more human. A case in point is when God condemns the sin of egotism and goes ahead to commit it repeatedly. Proverbs 29:23 states that “arrogance will bring your downfall, but if you are humble, you will be respected.” When Slattery condemns Dante’s human state as being weak, doubtful, and limited, he is proving God’s hypocrisy because He is also human (Verdicchio, 2015). The actions of God in Hell as portrayed by Dante are inconsistent with the Biblical literature. Both Dante and God are prone to making mistakes, something common among human beings thus making God more human.

To wrap it up, Dante portrays God is more human since He commits the same sins that humans commit: egotism, hypocrisy, and injustice. Hell is justified as being a destination for victims of the mistakes committed by God. The Hell is presented as being a totally different place as compared to what is written about it in the Bible. As a result, reading through the text gives an image of God who is prone to the very mistakes common to humans thus ripping Him off His lofty status of divine and, instead, making Him a mere human. Whether or not Dante did it intentionally is subject to debate but one thing is clear in the poem: the misconstrued notion of God is revealed to future generations.

 

References

Babor, T. F., McGovern, T., & Robaina, K. (2017). Dante’s inferno: Seven deadly sins in scientific publishing and how to avoid them. Addiction Science: A Guide for the Perplexed, 267.

Cheney, L. D. G. (2016). Illustrations for Dante’s Inferno: A Comparative Study of Sandro Botticelli, Giovanni Stradano, and Federico Zuccaro. Cultural and Religious Studies, 4(8), 487.

Verdicchio, M. (2015). Irony and Desire in Dante’s” Inferno” 27. Italica, 285-297.

Hypothetical New Product: PepsiCo launches a line of plant-based protein bars marketed as a convenient and healthy snack option for active individuals.

Analyzing PepsiCo’s Mission Statement:

  • “What business are we in and where are we going?” PepsiCo clearly states its core business as “consumer products” with a specific focus on “convenient foods and beverages.” The “where we are going” is implied by the word “premier” – to become the leading player in this space.

  • Market Focus: The mission statement emphasizes the “consumer” and their needs, rather than the specific product itself. This broad focus allows PepsiCo to adapt to changing consumer preferences.

  • Broadness and Focus: The mission statement is intentionally broad, encompassing financial rewards for investors, employee growth, and community engagement. This allows for diverse initiatives within the company’s core focus. However, some might argue it is too broad and lacks specifics about product innovation.

Hypothetical New Product: PepsiCo launches a line of plant-based protein bars marketed as a convenient and healthy snack option for active individuals.

Analyzing PepsiCo’s Mission Statement:

  • “What business are we in and where are we going?” PepsiCo clearly states its core business as “consumer products” with a specific focus on “convenient foods and beverages.” The “where we are going” is implied by the word “premier” – to become the leading player in this space.

  • Market Focus: The mission statement emphasizes the “consumer” and their needs, rather than the specific product itself. This broad focus allows PepsiCo to adapt to changing consumer preferences.

  • Broadness and Focus: The mission statement is intentionally broad, encompassing financial rewards for investors, employee growth, and community engagement. This allows for diverse initiatives within the company’s core focus. However, some might argue it is too broad and lacks specifics about product innovation.

How the New Product Aligns with PepsiCo’s Mission:

  • Convenient Foods: Plant-based protein bars fit perfectly into the “convenient foods” category. They are portable, ready-to-eat, and provide a quick nutritional boost.
  • Target Market: PepsiCo’s mission targets a broad consumer base, including active individuals seeking healthy snack options. The new product directly addresses this segment.
  • Financial Rewards: Expanding into the growing plant-based food market could generate new revenue streams for PepsiCo.
  • Growth and Enrichment: The development and launch of the new product provide opportunities for employee growth in product development, marketing, and sales.
  • Community Engagement: PepsiCo could promote the plant-based protein bars as part of a commitment to healthy lifestyles and sustainability.

Industry/Market Analysis:

  • Industry: The plant-based food industry is experiencing explosive growth. According to Grand View Research, the global plant-based food market was valued at USD 29.4 billion in 2021 and is projected to grow at a CAGR of 11.9% from 2022 to 2030.
  • Target Market: Active individuals, health-conscious consumers, and millennials represent key target segments for plant-based protein bars.
  • PepsiCo’s Long-Term Objectives: PepsiCo aims to remain a leader in the consumer goods industry by diversifying its portfolio, innovating with new products, and catering to evolving consumer preferences.

Data and Research to Support Analysis:

  • Consumer Trends: Mintel reports a growing demand for healthier, more sustainable food options. This trend drives the plant-based food market.
  • Market Size: The global plant-based protein market is projected to reach USD 11.57 billion by 2027, according to Allied Market Research.
  • Competition: PepsiCo faces competition from established players like Beyond Meat, Impossible Foods, and smaller start-ups.

Conclusion:

The new plant-based protein bar product aligns well with PepsiCo’s mission statement, targeting a growing market segment and contributing to the company’s goals of innovation and consumer-centricity.

 

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