What do we “see” when we look at a picture?
Still images: Consider some related philosophical questions: For example: What do we “see” when we look at a picture? What is the nature of aesthetic experience?
Apply at least two of the theory questions (theoretical approaches and models) that you have answered in part 1 to a particular example (or examples) of visual communication. Possible subjects for analysis include:
• Still images: e.g., drawings, paintings, photographs.
• Moving images: e.g., film, television.
• Digital images and “new media”: e.g., still and moving images presented in various digital environments (including internet web pages) and on various mobile devices.
• Multimodal communication: How are (visual) images combined with information from other modalities such as (language-based) text or (auditory) sound, and to what effect?
• Visual persuasion: How are images used to advertise and market commercial products, political parties, and social causes? (And what are the ethical implications?)
• Visual metaphor: How are visual metaphors used in such advertising and marketing?