2. Why Instagram Is The Top Social Platform For Engagement (And How To Use It)
How can marketers take advantage of Instagram
Number of advertisers on Instagram has doubled over the past six months to more than one million
Instagram is now considered the best social media platform for customer engagement.
Engagement is hard to measure. Involves several distinct factors, like post visibility, tendency to comment, and shareability. It’s the ability to connect with your followers
In a survey of more than 2,500 micro-influencers (mid-sized social media users with a large following of daily engaged users), 60 percent thought Instagram was the best overall platform for engagement. Runner-up, Facebook, only gathered 18 percent.
Why is Instagram so good at engaging with audiences
Mobile functionality
Visual nature/visual marketing Function
Downsides
No links
Text limitation
Conversation limits
Tips for engagement
Focus on image Keep it simple
Always have a call to action/keep followers active
Reward followers – engage followers, by contests, discounts, freebies
3. What is Instagram and Why Is It So Popular? (blog)
4. WHAT’S ALL THE BUZZ ABOUT INSTAGRAM – AND HOW SHOULD I USE IT?
5. How to Use Instagram to Promote Your Brand and Drive Sales (blog)
