The chapter identified several online sources that provide a wide variety of demographic information compiled by the government or private companies. This could be anything from the U.S. Census to Pew Research. This type of widely available, no-cost information can be a boon to advertisers—particularly small businesses that might otherwise be unable to afford information compiled by commercial data vendors.
Use one of the resources that and look at the information and find one interesting fact that might be used for advertisers today. Let us know the information and example of how an advertiser might use it for messaging.
