Read the case Will Whirlpool Clean Up in Europe (P. 299-301). Prepare your composition to cover the following topics or questions with in the Body
section of the paper described for this assignment. Be sure to specifically address topics covered in this unit, which includes: international trade policy,
economic integration, and foreign exchange.
What are the advantages of consolidating production of product lines at single factories in the EU? What are the disadvantages?
Should Whirlpool continue to produce and market in Europe its three product lines (Bauknecht, Whirlpool, and Ignis), which span the entire white-
goods market, or should it focus on one market niche?
What benefits will Whirlpool gain by broadening the Whirlpool brand name from a North American brand to a global one?
In light of the aggressive responses of Electrolux and Bosch Siemens Hausgerate, should Whirlpool revise or abandon its European strategy?
Do you think it is possible to design and sell the same basic appliance around the world? Why or why not?
Sample Solution
