Work Breakdown Structure (WBS) for Charity Run Project

by | Sep 24, 2024 | Nursing

Work Breakdown Structure ExerciseCharity Run Project: BA421W Co., has decided to sponsor a community service effort aimed at aiding homeless people in your local community. As a part of this broader initiative, a fund-raising team has been chartered to stage a half marathon (~13.1 miles) run to raise funds to support a local shelter for homeless people.Objective(s): To raise $25,000 for the shelter and to enhance the companys public image.1. What are all of the things we need to do to complete the charity run successfully?2. Assuming that promotion would be one of the tasks on your list; create a WBS for it. You may use any WBS Design Format to illustrate your answer.

Sample Answer

Sample Answer

 

 

Work Breakdown Structure (WBS) for Charity Run Project

1. Key Tasks to Complete the Charity Run Successfully

To successfully complete the charity run, the following tasks need to be accomplished:

A. Project Planning

1. Define project goals and objectives
2. Identify stakeholders
3. Develop project timeline
4. Create budget

B. Fundraising Strategy

1. Set fundraising target ($25,000)
2. Identify potential sponsors and partners
3. Develop fundraising materials

C. Event Logistics

1. Choose a date and time for the run
2. Select and secure a location- Route planning
– Permits and approvals

3. Arrange for necessary equipment- Timing system
– Water stations
– Medical support

4. Recruit volunteers for event day

D. Promotion and Marketing

1. Develop marketing plan
2. Create promotional materials- Flyers
– Social media posts
– Press releases

3. Engage with local media outlets
4. Utilize social media platforms for promotion

E. Registration Process

1. Set up online registration system
2. Manage participant registrations
3. Provide race packets (bib numbers, T-shirts, etc.)

F. Event Execution

1. Coordinate volunteer assignments on race day
2. Set up event location (start/finish lines, water stations)
3. Conduct the race
4. Manage post-race activities (awards ceremony, refreshments)

G. Post-Event Follow-Up

1. Thank sponsors, volunteers, and participants
2. Analyze fundraising results
3. Collect feedback for future events
4. Report outcomes to stakeholders

2. Work Breakdown Structure (WBS) for Promotion

Promotion WBS

Here’s a detailed WBS specifically for the promotion of the charity run:

1. Promotion
1.1 Develop Marketing Plan
1.1.1 Define target audience
1.1.2 Identify marketing channels
1.1.3 Allocate budget for promotions
1.2 Create Promotional Materials
1.2.1 Design flyers
1.2.1.1 Draft content
1.2.1.2 Select images
1.2.1.3 Finalize design
1.2.2 Create social media graphics
1.2.2.1 Design posts for Facebook
1.2.2.2 Design posts for Instagram
1.2.2.3 Design posts for Twitter
1.2.3 Write press release
1.3 Engage with Local Media
1.3.1 Identify key media outlets
1.3.2 Schedule interviews or press releases
1.3.3 Follow up with media contacts
1.4 Utilize Social Media Platforms
1.4.1 Create event pages on social media
1.4.2 Schedule regular updates and reminders
1.4.3 Monitor engagement and respond to inquiries

Summary

The WBS for promotion breaks down each component into manageable tasks, ensuring that everything necessary to effectively promote the charity run is covered, from developing a marketing strategy to engaging with local media and utilizing social media platforms effectively.

This structured approach will help ensure that all promotional activities are well-coordinated and contribute toward achieving the overall goal of raising funds for the homeless shelter while enhancing the company’s public image.

 

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