strategic factor. Increased automobile production resulted in oversupply and a mismatch between demand and capacity increased the price competition. Environmental concerns and increasing petrol prices generated demand for smaller automobiles. Demand for cost reduction and pressure on regulatory compliance brought in trends of standardization of automobile across regions which threatened BMW’s brand management campaign. The desire of governments to minimize disruptions caused by mergers and acquisitions further reduced the likely hood of any successful mergers. The most obvious opportunity was the increase in consumer demand for newer products, greater choice and value for their money opened a door for diversity. SWOT analysis strategy developed will be effective only after the strengths, weaknesses, opportunities and threats have been identified as what has been done above. The categorization of strategies may follow a number of combinations of these factors. According to the BMW case study we can identify a strength and opportunity strategy, a weakness and opportunity strategy and strength and threat strategy. Strength and Opportunity strategy Effective brand management and communication will continue to ensure that BMW is one of the best selling brands in Europe. Maintaining a reputation for the brand name and product quality through establishment of the latest standards in automobile manufacture and the development of these products to the aspirations and aims of the customer will be desirable. Exploration of acquisitions and mergers by BMW through the revival and enhancement of their product strategy is vital. BMW will also look at maintaining close p>