Your assigned readings this week focus on adding value to the hospitality experience and competitive strategies in the hospitality industry. For this discussion, find, post a link, and summarize an example of how a hospitality organization is adding value to the guest experience in a unique way.
Be sure to include in your summary the segment of the hospitality industry in which this organization is operating, the unique strategy, and your opinion of whether or not this will be successful in the long term.
Sample Solution
One example of a hospitality organization adding value to the guest experience in a unique way is through the use of a Unique Value Proposition (UVP).
Sample Solution
One example of a hospitality organization adding value to the guest experience in a unique way is through the use of a Unique Value Proposition (UVP).
One example of a hospitality organization adding value to the guest experience in a unique way is through the use of a Unique Value Proposition (UVP). A UVP is a statement that clearly communicates the unique benefit that a product or service provides to its customers. In the hospitality industry, this can be used to differentiate a hotel from its competitors and provide a compelling reason for guests to choose that hotel over others.
For example, Blue Magnet Interactive, a digital marketing agency, has experience helping hospitality businesses like hotels, spas, resorts, and restaurants find and market their unique value propositions. They argue that if the only difference between two hotels is price, then they are in a race towards diminishing revenue. Instead, they suggest that hotels should focus on creating unique value propositions that differentiate them from their competitors and allow them to charge more for their rooms.
In my opinion, this strategy can be successful in the long term if it is executed well. By focusing on creating unique experiences for guests and communicating those experiences effectively through marketing, hotels can attract customers who are willing to pay more for a better experience. However, it is important for hotels to continue to innovate and update their UVPs to stay ahead of their competitors.
Reference
Blue Magnet Interactive. (n.d.). Unique Value Propositions for Hotels: How to Stand Out in a Crowded Market. Blue Magnet Interactive. Retrieved from [Blue Magnet Interactive] on July 12, 2023.
