Analyse the decision making process of the clients between the three variables, brand loyalty, online reviews and co creation process, how this affects the decision between a regular Airbnb and a an airbnb owned by big chain hotels. And in the and be able to say if this is a good decision to be made by hotel chains to over come the problems airbnbs have brought to hotels
Sample solution
Dante Alighieri played a critical role in the literature world through his poem Divine Comedy that was written in the 14th century. The poem contains Inferno, Purgatorio, and Paradiso. The Inferno is a description of the nine circles of torment that are found on the earth. It depicts the realms of the people that have gone against the spiritual values and who, instead, have chosen bestial appetite, violence, or fraud and malice. The nine circles of hell are limbo, lust, gluttony, greed and wrath. Others are heresy, violence, fraud, and treachery. The purpose of this paper is to examine the Dante’s Inferno in the perspective of its portrayal of God’s image and the justification of hell.
In this epic poem, God is portrayed as a super being guilty of multiple weaknesses including being egotistic, unjust, and hypocritical. Dante, in this poem, depicts God as being more human than divine by challenging God’s omnipotence. Additionally, the manner in which Dante describes Hell is in full contradiction to the morals of God as written in the Bible. When god arranges Hell to flatter Himself, He commits egotism, a sin that is common among human beings (Cheney, 2016). The weakness is depicted in Limbo and on the Gate of Hell where, for instance, God sends those who do not worship Him to Hell. This implies that failure to worship Him is a sin.
God is also depicted as lacking justice in His actions thus removing the godly image. The injustice is portrayed by the manner in which the sodomites and opportunists are treated. The opportunists are subjected to banner chasing in their lives after death followed by being stung by insects and maggots. They are known to having done neither good nor bad during their lifetimes and, therefore, justice could have demanded that they be granted a neutral punishment having lived a neutral life. The sodomites are also punished unfairly by God when Brunetto Lattini is condemned to hell despite being a good leader (Babor, T. F., McGovern, T., & Robaina, K. (2017). While he commited sodomy, God chooses to ignore all the other good deeds that Brunetto did.
Finally, God is also portrayed as being hypocritical in His actions, a sin that further diminishes His godliness and makes Him more human. A case in point is when God condemns the sin of egotism and goes ahead to commit it repeatedly. Proverbs 29:23 states that “arrogance will bring your downfall, but if you are humble, you will be respected.” When Slattery condemns Dante’s human state as being weak, doubtful, and limited, he is proving God’s hypocrisy because He is also human (Verdicchio, 2015). The actions of God in Hell as portrayed by Dante are inconsistent with the Biblical literature. Both Dante and God are prone to making mistakes, something common among human beings thus making God more human.
To wrap it up, Dante portrays God is more human since He commits the same sins that humans commit: egotism, hypocrisy, and injustice. Hell is justified as being a destination for victims of the mistakes committed by God. The Hell is presented as being a totally different place as compared to what is written about it in the Bible. As a result, reading through the text gives an image of God who is prone to the very mistakes common to humans thus ripping Him off His lofty status of divine and, instead, making Him a mere human. Whether or not Dante did it intentionally is subject to debate but one thing is clear in the poem: the misconstrued notion of God is revealed to future generations.
References
Babor, T. F., McGovern, T., & Robaina, K. (2017). Dante’s inferno: Seven deadly sins in scientific publishing and how to avoid them. Addiction Science: A Guide for the Perplexed, 267.
Cheney, L. D. G. (2016). Illustrations for Dante’s Inferno: A Comparative Study of Sandro Botticelli, Giovanni Stradano, and Federico Zuccaro. Cultural and Religious Studies, 4(8), 487.
Verdicchio, M. (2015). Irony and Desire in Dante’s” Inferno” 27. Italica, 285-297.
Sample Answer
Sample Answer
Title: Brand Loyalty, Reviews, Co-Creation on Airbnb vs. Hotel-Airbnb.
Introduction:
The rise of the sharing economy has significantly disrupted the traditional hotel industry, with platforms like Airbnb gaining immense popularity among travelers seeking unique and personalized accommodation experiences. In this essay, we will delve into the decision-making process of consumers when choosing between a regular Airbnb property and an Airbnb owned by big chain hotels. We will explore the influence of brand loyalty, online reviews, and the co-creation process on consumer decisions and evaluate whether hotel chains investing in Airbnb properties is a strategic move to counter the challenges posed by the Airbnb model.
Thesis Statement:
The decision-making process of consumers between a regular Airbnb and a hotel-owned Airbnb is influenced by factors such as brand loyalty, online reviews, and the co-creation process. Hotel chains can leverage these factors to attract customers and compete effectively with traditional Airbnb properties.
Brand Loyalty:
Brand loyalty plays a crucial role in consumer decision-making, as it reflects the trust and preference that customers have for a particular brand. In the context of Airbnb versus hotel-owned Airbnb properties, consumers with strong brand loyalty towards established hotel chains may be more inclined to choose the latter due to familiarity, perceived quality standards, and loyalty rewards programs. On the other hand, consumers who value the unique and local experiences offered by regular Airbnb hosts may prioritize individuality over brand reputation.
Online Reviews:
In the digital age, online reviews have become a powerful influencer of consumer behavior. Potential guests often rely on reviews from previous visitors to assess the quality, authenticity, and overall experience of a property. While hotel-owned Airbnbs may benefit from the reputation and credibility of established hotel brands, regular Airbnb hosts can also build credibility through positive reviews and personalized interactions with guests. The transparency of online reviews levels the playing field between traditional hotels and Airbnb properties, as both types of accommodations are subject to public scrutiny.
Co-Creation Process:
The co-creation process involves active collaboration between hosts and guests in shaping the guest experience. Regular Airbnb hosts typically excel in co-creation by offering personalized services, local recommendations, and tailored experiences based on guest preferences. Hotel-owned Airbnbs can leverage their resources and infrastructure to enhance the co-creation process by integrating hotel amenities, services, and branding elements into the Airbnb experience. By involving guests in the design of their stay, hosts can create memorable experiences that cater to individual needs and preferences.
Conclusion:
In conclusion, the decision-making process of consumers between regular Airbnb properties and hotel-owned Airbnbs is influenced by a combination of factors such as brand loyalty, online reviews, and the co-creation process. While traditional hotel chains face challenges from the rise of Airbnb, investing in Airbnb properties can be a strategic move to tap into the growing demand for unique and personalized accommodations. By leveraging their brand reputation, harnessing the power of online reviews, and enhancing the co-creation process, hotel chains can attract customers seeking a blend of hotel reliability and Airbnb authenticity. Ultimately, this hybrid approach may enable hotel chains to adapt to changing consumer preferences and compete effectively in the evolving hospitality landscape.
