Provide a history of your Apple Inc.company, and identify its strategic goals and mission
ou are to include the following. Identify each category by using headings or bold print:
The history, development, and growth of the company over time. (2 pages)
Identify the corporate-level strategy the company is pursuing. (2 paragraphs minimum)
State the business-level strategy of the company. (2 paragraphs minimum)
Identify the company’s structure and control systems. (2 paragraphs minimum)
Don’t forget references! 3 references are required
Sample Answer
Sample Answer
History, Development, and Growth of Apple Inc.
Apple Inc. is a multinational technology company that was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976. The company initially started as a partnership to develop and sell the Apple I personal computer kit. However, it was the release of the Apple II in 1977 that propelled Apple into the mainstream market. The Apple II became one of the most successful personal computers of its time, with its intuitive user interface and advanced features.
In 1984, Apple introduced the Macintosh, a revolutionary personal computer with a graphical user interface. This marked a major turning point in the company’s history, as it helped popularize the use of computers for everyday consumers. However, internal conflicts and leadership changes led to a decline in Apple’s market share during the 1990s.
In 1997, Steve Jobs returned to Apple as CEO and embarked on a series of strategic moves that revitalized the company. One of the key decisions made by Jobs was to focus on design and innovation, which led to the development of groundbreaking products such as the iMac, iPod, iPhone, and iPad. These products not only revolutionized their respective industries but also solidified Apple’s position as a leading technology company.
Apple’s growth has been fueled by its ability to create products that seamlessly integrate hardware, software, and services. The company’s ecosystem, which includes devices like the iPhone and Mac, as well as services like iCloud and the App Store, has played a crucial role in its success. Apple’s commitment to user experience and its ability to anticipate customer needs have been key drivers of its growth.
Corporate-Level Strategy
At the corporate level, Apple pursues a differentiation strategy. The company differentiates itself from its competitors through its focus on design, quality, and user experience. Apple’s products are known for their sleek designs, intuitive interfaces, and seamless integration across devices. By emphasizing these aspects, Apple has been able to create a unique brand identity and maintain a loyal customer base.
Another aspect of Apple’s corporate-level strategy is vertical integration. The company controls all aspects of its supply chain, from design and manufacturing to retail sales. This vertical integration allows Apple to have greater control over its products’ quality, pricing, and availability.
Business-Level Strategy
At the business level, Apple implements a combination of differentiation and innovation strategies. The company continuously introduces new features and technologies that set it apart from its competitors. For example, the introduction of Face ID on the iPhone X or the development of the M1 chip for Macs showcases Apple’s commitment to innovation.
Additionally, Apple focuses on creating an ecosystem that encourages customer loyalty and repeat purchases. By offering seamless integration between its hardware, software, and services, Apple creates a user experience that is difficult for competitors to replicate.
Company Structure and Control Systems
Apple operates under a functional organizational structure. The company is divided into various departments such as design, engineering, marketing, and retail. Each department is responsible for specific functions and reports to senior executives who oversee their respective areas.
To maintain control over its operations, Apple relies on a centralized decision-making structure. Key decisions are made at the top levels of management, particularly by the CEO and other senior executives. This centralized control enables Apple to ensure consistency in its product offerings and brand image.
In terms of control systems, Apple emphasizes quality control and product standards throughout its supply chain. The company conducts rigorous testing and quality checks to ensure that its products meet the highest standards. Additionally, Apple closely monitors its retail operations to maintain consistency in customer experience across its stores worldwide.
In conclusion, Apple Inc. has come a long way since its inception in 1976. Through a combination of innovative products, a focus on design and user experience, and vertical integration, Apple has become one of the most successful technology companies in the world. Its corporate-level strategy revolves around differentiation and vertical integration, while its business-level strategy emphasizes differentiation and innovation. With its functional organizational structure and centralized decision-making process, Apple maintains control over its operations and ensures consistency in its products and services.
