For this Touchstone, you will be writing a 2-3 page success narrative consisting of three components. Specifically, you will write at the following:
1. Who I Am Now: Create a brief biographical statement describing your academic and professional history, as well as any relevant personal characteristics you’d like to share.
2. My Goals: Identify three (3) professional and/or academic long-term goals for your future.
3. How I Will Get There: Based on the professional or academic goals you created, identify at least two (2) short-term steps for each of these goals, and set target dates for each of these short-term steps. Make sure that in your plan to achieve these goals, you account for obstacles that may present themselves along the way.

Sample Answer

Sample Answer

 

Success Narrative

1. Who I Am Now:

I am a dedicated individual with a strong academic background in Business Administration and several years of experience in the marketing field. With a Bachelor’s degree in Business, I have honed my skills in strategic planning, market analysis, and project management. My professional journey has equipped me with the ability to work collaboratively in fast-paced environments and deliver innovative solutions to drive business growth. Additionally, my proactive nature and strong communication skills have enabled me to build meaningful relationships with colleagues and clients alike.

2. My Goals:

Professional Long-Term Goals:

1. To attain a leadership role in marketing: I aspire to lead a marketing team within the next five years, overseeing strategic campaigns, fostering creativity, and driving impactful initiatives that align with organizational objectives.

2. To pursue an MBA degree: I aim to further enhance my business acumen and leadership skills by pursuing a Master of Business Administration degree within the next three years.

3. To establish a consultancy firm: In the long term, I envision establishing my own marketing consultancy firm that offers strategic guidance and innovative solutions to businesses seeking to enhance their market presence and brand visibility.

3. How I Will Get There:

Goal 1: Attain a Leadership Role in Marketing

Short-Term Steps:

– Step 1: Enroll in a leadership development program within the next six months to enhance my leadership skills and strategic thinking.

– Target Date: December 2022
– Obstacle: Balancing work commitments with program requirements; solution: time management and prioritization.

– Step 2: Take on additional project management responsibilities at work to demonstrate leadership potential and initiative.

– Target Date: Ongoing
– Obstacle: Resistance from colleagues or superiors; solution: effective communication and showcasing results.

Goal 2: Pursue an MBA Degree

Short-Term Steps:

– Step 1: Research MBA programs and identify suitable options that align with my career goals and schedule.

– Target Date: March 2023
– Obstacle: Financial constraints; solution: explore scholarship opportunities and financial aid options.

– Step 2: Prepare for GMAT exam by enrolling in a test preparation course and dedicating regular study time.

– Target Date: September 2023
– Obstacle: Balancing work and study commitments; solution: create a study schedule and seek support from peers for accountability.

Goal 3: Establish a Consultancy Firm

Short-Term Steps:

– Step 1: Develop a business plan outlining the consultancy’s services, target market, and revenue model.

– Target Date: June 2024
– Obstacle: Lack of industry contacts; solution: network with professionals in the field and attend industry events.

– Step 2: Gain experience by offering pro bono consultancy services to local businesses or startups to build a portfolio.

– Target Date: Ongoing
– Obstacle: Time constraints; solution: allocate dedicated time slots for consultancy projects and prioritize tasks efficiently.

By setting clear professional goals and outlining actionable short-term steps with target dates, I am committed to realizing my aspirations while proactively addressing potential obstacles along the way. Through continuous learning, perseverance, and strategic planning, I am confident in my ability to achieve success and make a lasting impact in the field of marketing and business consultancy.

 

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