You will: (a) define the 4 Ps’s of the business (b) it’s competitive set, and (c)the market segments that it currently attracts. In a 500 word paper, be sure to clearly communicate the restaurant’s position. Also provide answers to the following questions:
What is Marketing segmentation?
What is a competitive set and why is it important to evaluate?
What changes would you recommend to the restaurant’s current market segments and briefly explain why changes are needed and how it will affect business.
Sample Solution
