Service marketing

1-Services: the intangible product – How services marketing differs from product Marketing 2-New product pricing strategies-What is the difference between a price skimming and a market penetration pricing strategy. Discus with an example 3-Distribution...

Service Marketing

Answer the following question using essay format: Focusing on one element of the extended marketing mix, evaluate the significance for services of either:1. People 2. Process 3. Physical evidence -Discuss the ways that businesses manage this element for value...

Service Marketing

Read Case Dr. Beckett’s Dental Office: Page 510-513 in Text Which of the seven elements of the services marketing mix are addressed in this case? Give an example of each “Pt’ you identify. How did Dr. Beckett and staff address the problem that...